Services
Strategy + Content
Content Strategy //
The planning of content creation, delivery, and measure of effectiveness. This includes editorial strategies, communications, writing, social media, photography, illustration, video, staffing, workflows, and more.
Content Voice + Style //
The creation of personality for use in all aspects of communication. This includes vocabulary, tone, guidelines, tools, and workflows.
Content Creation //
The production of compelling content for websites, blog posts, social media, newsletters, communications, and more. This includes writing, photography, illustration, video, and more.
Content Editing //
The copy editing, proofing, and fact checking of existing content.
Design
Balance //
The harmony between both aesthetic-driven and purpose-driven design.
Responsive Web Design //
Websites that elegantly and intelligently adapt to every device, from mobile to tablet to desktop.
Responsive Images //
Images that always look great on receiving devices, from low bandwidth and low resolution, to devices with high dots-per-inch (HiDPI) or “retina” quality displays.
Information Architecture //
The art and science of organizing content to support usability of a website.
User Experience //
The thoughtful and emotional layer that humanizes a computer interaction.
Development
Custom Themes //
The hand-crafting of content management systems (CMS), online stores, including WordPress, Drupal, and Magento themes.
Custom Web Applications //
The building of web applications from scratch or using frameworks, driven by prototyping and rigorous testing.
Technology Liaison //
The role of facilitating collaboration and management of projects with multiple stakeholders and vendors of information architecture, content, design, technology, and more. All in plain English.
Training + Knowledge //
The onsite and web meeting training for everyday use, change and knowledge management. The creation and maintenance of knowledge bases.
Projects
James Turrell
James Turrell is an American artist and MacArthur Fellow primarily concerned with light and space. The James Turrell artist site documents artworks and installations around the world including the Roden Crater, a volcanic crater Turrell is transforming into a massive naked-eye observatory.
The new James Turrell site is powered by a bespoke, responsive WordPress theme.
Design Partner // Boon Design
jamesturrell.com
Jensen Architects Case Studies
Jensen Architects Case Studies is an adjunct platform to the main website that explores the Jensen Architects projects and design process in full depth. Jensen Architects are located in San Francisco, California.
The new Jensen Architects Case Studies is powered by a bespoke, responsive WordPress theme.
Design Partner // Boon Design
jensen-architects.com/case_studies/
Aya Brackett Photography
Aya Brackett is a fine art and commercial photographer who focuses on still life, food, portrait, and travel photography. Aya Brackett is based in San Francisco, California.
The new Aya Brackett Photography website is powered by a bespoke WordPress theme.
Design Partner // George McCalman
www.ayabrackett.com
B Star Bar
B Star Bar creates delicious, healthy, simple, and wholesome Asian-inspired foods. B Star Bar is the sister restaurant of Burma Superstar, and is located in San Francisco, California.
The new B Star Bar website is powered by a bespoke, responsive WordPress theme.
Design Partner // The Department
bstarbar.com
Gallo/Galileo Salame
Gallo/Galileo Salame makes traditional Italian dry salame, pepperoni, and hard salame using high quality meats, exceptional spices, and an unhurried, natural aging process. Gallo/Galileo Salame is located in the San Francisco Bay Area, California.
The new Gallo/Galileo Salame site is powered by a bespoke, responsive Drupal theme.
Design Partner // The Engine Room
gallosalame.com
galileosalame.com
The Lobby Conference
The Lobby Conference is an invitation-only, off–the–record gathering of the thought leaders of the digital media ecosystem. Participants include executives from the start–up world, digital media powerhouses, traditional media outlets, and leading venture capitalists who gather to talk about the future of digital media. Past Lobby Conferences have been held in Hawaii and Mexico.
The new Lobby Conference website is powered by a bespoke, responsive WordPress theme.
Design Partner // Boon Design
thelobbyconference.com
Katie Powers Catering
Katie Powers Catering is the exclusive caterer for the Headlands Center for the Arts, and offers full service special events, from weddings to family reunions. Katie Powers Catering is located in Sausalito, California.
The new Katie Powers Catering website is powered by a bespoke, responsive WordPress theme.
Design Partner // Boon Design
katiepowerscatering.com
The Engine Room
The Engine Room develops comprehensive brand identity systems and helps clients communicate the essence of their businesses through a unique, visual brand language—from consumer packaging to websites and every touchpoint in between. The Engine Room is located in San Francisco, California.
The new Engine Room website is powered by a bespoke Expression Engine theme.
Design Partner // The Engine Room
www.theengineroom.cc
Healdsburg SHED
Healdsburg SHED is a market, café, and gathering place offering good food, quality provisions, kitchen and garden tools, classes, and workshops. SHED is located in Healdsburg, California and opens March 2013.
The new Healdsburg SHED website is powered by a bespoke, responsive WordPress theme.
Design Partner // Boon Design
healdsburgshed.com
Stem
Stem Inc. leverages big data, predictive analytics, cloud computing, and advanced energy storage to reduce peak electrical usage, lower electric bills, and eliminate the need for new generation facilities for commercial businesses. Stem is located in Millbrae, California.
The new Stem website is powered by a bespoke, responsive WordPress theme.
Design Partner // Boon Design
Naming + Strategy Partner // A Hundred Monkeys
www.stem.com
G10capture
G10capture provides still and motion digital capture and retouching services for photographers, cinematographers, producers, and agencies. G10capture is located in San Francisco, California.
The new Stem G10capture website is powered by a bespoke WordPress theme.
Design/Illustration Partner // Timmy Kucynda
g10capture.com
FatCat Bakery
FatCat Bakery is a wholesale bakery producing artisanal gourmet pastries including raw dough scones, cookies, biscuits, savory scones, muffin batters and bars for retail and wholesale customers. FatCat Bakery is located in Sacramento, California.
The new FatCat Scones website is powered by a bespoke Drupal theme.
Design Partner // The Engine Room
www.fatcatscones.com
Ericka McConnell Photography
Ericka McConnell is a photographer who specializes in beauty, lifestyle, fashion, and children. Ericka McConnell is based in San Francisco, California and New York, New York.
The new Ericka McConnell Photography website is powered by a bespoke, responsive Drupal theme.
Design Partner // George McCalman
erickamcconnell.com
Chez Panisse Restaurant
The Chez Panisse Restaurant, and owner Alice Waters, believe that the best-tasting food is organically and locally grown, and harvested in ways that are ecologically sound by people who are taking care of the land for future generations. Chez Panisse Restaurant is located in Berkeley, California.
The new Chez Panisse Restaurant website is powered by a bespoke WordPress theme.
Design Partner // Albertson Design
www.chezpanisse.com
Sightglass Coffee
Sightglass Coffee is an independent, sibling-owned coffee company that rigorously sources product and practices hands-on, small production methods. Sightglass Coffee is located in San Francisco, California.
The new Sightglass Coffee website and store is powered by a bespoke Magento theme.
Design Partner // Boon Design
sightglasscoffee.com
Bardessono
Bardessono is a 62-guest room luxury Napa Valley, LEED Platinum Certified boutique hotel featuring intimate spa suites, personalized service, restaurant based on local, farm-fresh ingredients, a rooftop pool, carbon fiber bicycles, and on-site producing gardens. Bardessono is located in Yountville, California.
The Bardessono website is powered by bespoke code.
Design Partner // Albertson Design
www.bardessono.com
Mariko Reed Photography
Mariko Reed is an architectural photographer who specializes in interiors and exteriors for editorial and commercial clients. Mariko Reed is based in San Francisco, California and Honolulu, Hawaii.
The new Mariko Reed Photography site is powered by a bespoke, responsive WordPress theme.
Design Partner // Boon Design
marikoreed.com
Loose Leaf Editions
Loose Leaf Editions is a hybrid format of publication and limited edition print series. It exists in the form of a collection of unbound and large-format printed art works. Loose Leaf Editions is located in San Francisco, California.
The Loose Leaf Editions website and store is powered by a bespoke Magento theme.
Design Partner // Manual
www.looseleafeditions.com
Joby
Joby creates creative, award-winning photo, mobile, and lighting products that inspire the active lifestyle, such as the GorillaPod flexible tripod. Joby is located in San Francisco, California.
The new Joby site is powered by a combination of hand-crafted code and WordPress theme.
Design Partner // Indicate Design Groupe
joby.com
Craig Steely Architecture
Craig Steely Architecture creates residential and commercial projects for unique sites with a strong connection to nature. Craig Steely Architecture is based in San Francisco, California and Hawaii.
The Craig Steely Architecture site is powered by bespoke code.
Design Partner // Boon Design
craigsteely.com
Kelly Ishikawa
Kelly Ishikawa is a commercial, editorial, and lifestyle photographer that focuses on interiors, travel, and food photography. Kelly Ishikawa is located in San Francisco, California.
The Kelly Ishikawa website is powered by a bespoke, responsive WordPress theme.
Design Partner // George McCalman
kelly-ishikawa.com
The Department
The Department is a graphic design studio that creates brand identities and visual communications for a wide range of clients, from individuals to large organizations. The Department is located in San Francisco, California.
The Department website is powered by a bespoke, responsive WordPress theme.
Design Partner // The Department
www.thedepartment.us
Farallon Capital Management
Farallon Capital Management invests globally through a unique process of bottom-up fundamental analysis that emphasizes capital preservation. Farallon Capital Management is headquartered in San Francisco, California and has seven locations worldwide.
The Farallon Capital Management website is powered by a bespoke, responsive WordPress theme.
Design Partner // The Engine Room
www.faralloncapital.com
Partners
Each project is unique.
Each project has a distinct set of needs.
Each project requires a special collection of skills.
The challenge is how best to tell its story, to express its passion, its drive, its purpose. The solution is to build a tailored team for each project — a team of expert storytellers.
The following are our storytelling partners, our experts in naming, branding, writing, design, photography, illustration, and technology.
Boon Design
Established in 1993, Boon is a graphic design studio based in San Francisco. We have built enduring relationships with artists, cultural institutions, independent businesses and international companies, with a simple aim to create the most relevant experiences of brand and message.
Boon’s devotion to beautifully crafted and thoughtful design stems from a desire to celebrate the handmade and to create the most arresting synergies of content, typography, image and color.
boondesign.com
A Hundred Monkeys
Say hello to A Hundred Monkeys. We do naming and branding in a way that lets you be a human being.
With all the technology and media and market research that we surround ourselves with, it becomes really easy to forget that branding is about communicating with people. Even the most complicated ideas can be distilled into a form that grabs people’s attention and holds it. This is our job.
www.ahundredmonkeys.com
Albertson Design
Albertson Design is a creative services company specializing in brand experience and design that brings people, companies, and ideas together.
Our team of designers, writers, researchers, and programmers has launched media companies, built social networks, and crafted campaigns that make a difference.
Our skills as creative collaborators allow us to partner with visionary organizations and individuals to tell their stories in engaging and innovative ways.
albertsondesign.com
Dstl
Dstl helps organizations and individuals explain themselves. The core approaches at Dstl are: verbal identity, tactical content, applied non-fiction, commercial narrative, appropriate language, distilled information, and networked communication.
dstl.info
The Engine Room
The Engine Room, Inc. is an award-winning and versatile design firm in San Francisco. Founded in 1999 by principals/creative directors Dave Braden and Mike Cotsifas, the firm develops comprehensive brand identity systems and helps clients communicate the essence of their businesses through a unique, visual brand language—from consumer packaging to websites and every touchpoint in between.
theengineroom.cc
George McCalman
After a 16 year stint as an Art Director of many well-regarded New York and San Francisco magazines, George McCalman opened his eponymous branding studio in February of 2011. With a focus on brand identity, George has focused on collaborative boutique clients, creating campaigns that leave a lasting mark.
George’s approach to design mirrors his philosophy in life: Simple, classic tropes infused with a bold perspective.
www.georgemccalman.com
Indicate Design Groupe
With over 20 years experience as a lead designer within a distinctive field of companies, Richard Hansen launched Indicate Design Groupe, a full service design-house that offers the benefits of cumulative insight, coupled with forward thinking creative sensibilities. Indicate Design Groupe is based on the philosophy that successful design results from a balance of need, aesthetic, function and value. Our work ranges from sporting goods to luxury, from hospitality to technology and with each client we start afresh locating their core principles and building their identity.
www.indicatedesign.com
MacFadden & Thorpe
MacFadden & Thorpe is a San Francisco-based studio that believes in an expansive approach to graphic design and it’s possibilities. In partnership with a wide-ranging client base, we aspire to create work that is smart, functional, and handsome, regardless of medium or market.
macfaddenandthorpe.com
The Department
The Department is a graphic design office located in San Francisco, California. We create brand identities and visual communications for a wide range of clients, from individuals to large organizations. Our versatile creative approach spans several mediums resulting in unique solutions, and memorable experiences.
www.thedepartment.us
